Revolutionising Product Training for a Diverse Audience

Gamified Onboarding at an Automobile Company

Client:

A multinational company specialising in the production, sale, and marketing of non-alcoholic beverage concentrates, syrups, and alcoholic beverages

Category:

Product Training

Industry:

FMCG

Why did they choose Techsurge?

Techsurge emerged as the ideal partner for the client's eLearning needs when they sought a comprehensive solution for product training on their new application. The client's requirements extended beyond their internal employees, encompassing retailers, distributors, and managers.

The Challenge 

Conducting physical training sessions with professional trainers proved costly and time-consuming.
The target audience was spread across different geographical locations, which posed a logistical challenge for organising physical training sessions.
The varying levels of understanding among employees, retailers, distributors, and managers made it challenging to conduct uniform training sessions

Business Requirements

To shift from physical training to eLearning to reduce costs and increase accessibility.
To train a diverse audience, including internal employees, retailers, distributors, and managers, each with varying levels of understanding and proficiency.
To digitise their entire training content for convenience and scalability.
To design an eLearning solution that the diverse audience could easily access and understand.

The Solution – Learning by Doing 

We designed a range of eLearning modules tailored to the specific needs of employees, retailers, distributors, and MGRs.
Our modules included detailed videos that explained the entire order-taking, receiving, and scanning processes, ensuring clarity and understanding.
We simplified complex processes, illustrating how retailers could place orders through the app, how distributors could efficiently scan orders, and how these orders were subsequently transported to customers.
Recognising the diverse locations of the audience, our eLearning modules were developed in multiple regional languages, breaking down language barriers.

Key Features 

Multilingual
Broad Audience Spectrum
Comprehensive Videos

Benefits 

Customised modules ensured that training content was tailored to the audience, guaranteeing consistent learning experiences.
The digital platform made training materials easily accessible to a wide range of learners.
Detailed videos and simplified explanations improved comprehension, ensuring effective training.
A range of eLearning modules catering to different groups ensured that each group received training content suited to their roles, enhancing comprehension and engagement.
Visual learning aids enhance understanding of complex procedures, making training more effective and engaging.
By clarifying the automation process, trainees gained confidence in using the application efficiently, resulting in smoother operations.

The client's decision to partner with Techsurge proved instrumental in transforming their product training.