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Revolutionising Product Training for a Diverse Audience

Gamified Onboarding at an Automobile Company

A multinational company specialising in the production, sale, and marketing of non-alcoholic beverage concentrates, syrups, and alcoholic beverages


Product Training



Why did they choose Techsurge?

Techsurge emerged as the ideal partner for the client's eLearning needs when they sought a comprehensive solution for product training on their new application. The client's requirements extended beyond their internal employees, encompassing retailers, distributors, and managers.

The Challenge 

  • Conducting physical training sessions with professional trainers proved costly and time-consuming.
  • The target audience was spread across different geographical locations, which posed a logistical challenge for organising physical training sessions.
  • The varying levels of understanding among employees, retailers, distributors, and managers made it challenging to conduct uniform training sessions

Business Requirements

  • To shift from physical training to eLearning to reduce costs and increase accessibility.
  • To train a diverse audience, including internal employees, retailers, distributors, and managers, each with varying levels of understanding and proficiency.
  • To digitise their entire training content for convenience and scalability.
  • To design an eLearning solution that the diverse audience could easily access and understand.

The Solution – Learning by Doing 

  • We designed a range of eLearning modules tailored to the specific needs of employees, retailers, distributors, and MGRs.
  • Our modules included detailed videos that explained the entire order-taking, receiving, and scanning processes, ensuring clarity and understanding.
  • We simplified complex processes, illustrating how retailers could place orders through the app, how distributors could efficiently scan orders, and how these orders were subsequently transported to customers.
  • Recognising the diverse locations of the audience, our eLearning modules were developed in multiple regional languages, breaking down language barriers.

Key Features 

  • Multilingual
  • Broad Audience Spectrum
  • Comprehensive Videos


  • Customised modules ensured that training content was tailored to the audience, guaranteeing consistent learning experiences.
  • The digital platform made training materials easily accessible to a wide range of learners.
  • Detailed videos and simplified explanations improved comprehension, ensuring effective training.
  • A range of eLearning modules catering to different groups ensured that each group received training content suited to their roles, enhancing comprehension and engagement.
  • Visual learning aids enhance understanding of complex procedures, making training more effective and engaging.
  • By clarifying the automation process, trainees gained confidence in using the application efficiently, resulting in smoother operations.

The client's decision to partner with Techsurge proved instrumental in transforming their product training.

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