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Revolutionising Product Training for a Diverse Audience
Client:
A multinational company specialising in the production, sale, and marketing of non-alcoholic beverage concentrates, syrups, and alcoholic beverages
Category:
Product Training
Industry:
FMCG
Why did they choose Techsurge?
Techsurge emerged as the ideal partner for the client's eLearning needs when they sought a comprehensive solution for product training on their new application. The client's requirements extended beyond their internal employees, encompassing retailers, distributors, and managers.
The Challenge
- Conducting physical training sessions with professional trainers proved costly and time-consuming.
- The target audience was spread across different geographical locations, which posed a logistical challenge for organising physical training sessions.
- The varying levels of understanding among employees, retailers, distributors, and managers made it challenging to conduct uniform training sessions
Business Requirements
- To shift from physical training to eLearning to reduce costs and increase accessibility.
- To train a diverse audience, including internal employees, retailers, distributors, and managers, each with varying levels of understanding and proficiency.
- To digitise their entire training content for convenience and scalability.
- To design an eLearning solution that the diverse audience could easily access and understand.
The Solution – Learning by Doing
- We designed a range of eLearning modules tailored to the specific needs of employees, retailers, distributors, and MGRs.
- Our modules included detailed videos that explained the entire order-taking, receiving, and scanning processes, ensuring clarity and understanding.
- We simplified complex processes, illustrating how retailers could place orders through the app, how distributors could efficiently scan orders, and how these orders were subsequently transported to customers.
- Recognising the diverse locations of the audience, our eLearning modules were developed in multiple regional languages, breaking down language barriers.
Key Features
- Multilingual
- Broad Audience Spectrum
- Comprehensive Videos
Benefits
- Customised modules ensured that training content was tailored to the audience, guaranteeing consistent learning experiences.
- The digital platform made training materials easily accessible to a wide range of learners.
- Detailed videos and simplified explanations improved comprehension, ensuring effective training.
- A range of eLearning modules catering to different groups ensured that each group received training content suited to their roles, enhancing comprehension and engagement.
- Visual learning aids enhance understanding of complex procedures, making training more effective and engaging.
- By clarifying the automation process, trainees gained confidence in using the application efficiently, resulting in smoother operations.
The client's decision to partner with Techsurge proved instrumental in transforming their product training.
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