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Gamified Onboarding at an Automobile Company

Gamified Onboarding at an Automobile Company
Client:

India's Leading Automobile Manufacturer

Category:

Induction and Onboarding Case Study

Industry:

Automobile

Why did they choose Techsurge?

The client sought to enhance the accessibility of their induction training materials by implementing a robust e-Learning solution utilising an LMS platform. Additionally, they aimed to boost user-friendliness and engagement in the training by incorporating increased interactivity. So, they have chosen the Techsurge team to help.

The Challenge 

  • The induction training program consumed significant resources during its delivery.
  • Given its nationwide scope across India, organising frequent induction sessions were challenging.
  • The training content was extensive, and those looking for a brief overview had limited options beyond the provided reading materials.
  • The traditional classroom training method incurred significant expenses, including hiring trainers, arranging physical classroom sessions, and managing various logistical aspects.

Consequently, they recognised the need to transition to an eLearning approach.

Business Requirements

  • To provide comprehensive training for their recruits, covering various aspects such as their product range, company history, milestones, organizational structure, and more.
  • While the employees had a basic understanding, there was a need for advanced training to enhance overall performance.
  • To transform their existing induction program into a self-paced eLearning format accessible via an LMS platform.
  • To engage a wide-ranging audience across different geographical locations to access the training.
  • To infuse a gamified element into their training content to keep learners engaged and prevent boredom.
  • To prioritise practical knowledge relevant to their working environments, ensuring that the course content precisely met their needs.

The choice to collaborate with us as their eLearning provider was based not only on our technical expertise but also on our deep understanding of their objectives and our strong commitment to customer service.

The Solution – Learning by Doing 

Techsurge began by recommending the creation of a Table of Contents (TOC) using the materials provided by the client.

  • A gamified training course was designed to be versatile and accessible across various devices, including laptops, desktops, mobile phones, and tablets, reaching a wide-ranging audience.
  • The training course was strategically divided into six concise modules, each lasting approximately 30 minutes, allowing smooth and efficient learning experiences.
  • Navigation buttons, including Help, Previous, and Next, were thoughtfully integrated, simplifying the course's accessibility.
  • Interactive graphics supported by 2D and 3D illustrations, tables, animations, simulations, and video editing effects used in the course enhanced content comprehension.
  • Audio elements were incorporated to deliver content, adding depth to the learning experience.
  • Storyline, the authoring tool, infused captivating animations and fostered increased engagement.
  • Videos used within the course were meticulously recreated into smaller, easily digestible snippets stemming from the raw video material provided by the client.

This comprehensive approach ensured that the training was not only informative but also engaging and accessible to a diverse audience.

Key Features 

  • We meticulously crafted a theme-based storyline that seamlessly traversed various topics, immersing learners in an engaging narrative.
  • Leveraging an AI-based trolley mascot, one of our client's products, we introduced a documentary-style theme that served as a personalised guide for learners.
  • We offered learners the choice of a personalised avatar, allowing them to select the one that resonated with them. Additionally, we integrated audio elements that varied depending on the gender-based avatar chosen by each learner, enhancing the individualised learning experience.
  • We incorporated 30 distinct scenarios into the course to deepen comprehension and engagement, providing learners practical insights and context.

We aimed to capture learners' interest and provide them with a dynamic, interactive, and personalised learning journey that fostered a deeper understanding of the subject matter.

Benefits

  • The course facilitated training for recruits across India, eliminating the need for travel and accommodating conflicting schedules by delivering it online. This saved both time and costs for the client.
  • Learners could learn at their own pace with the accessibility of training courses on their personalised mobile devices.
  • The course's concise content and innovative delivery reduced the duration to around 3 hours, enhancing learner engagement.
  • The course offered clear indicators of learner progress and retention. This boosted learner confidence and reassured their superiors that new employees knew and understood the organisation and its expectations.
  • Scores and Badges encouraged the learners to learn more and perform better.
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